Social Media Management

Clients: Vocado Kitchen

Objectives: Establish a stance for Vocado as the sole Vietnamese delicacy one-stop shop in the food delivery ecosystem in the GTA. Gain awareness and expand to a new consumer base.

Executions: Refine brand promise and guidelines. 

Deliverables: Meta ads, reels, Google ads, event newsletter, education infographics, banners, in-app ads and push notifications.

Client: Fashion School, The Creative School, Toronto Metropolitan University 

Project Type: Brand Awareness, Brand Refresh, Website Design

Field: Fashion & Events

Objectives: Build a new look for the annual Mass Exodus event for 2023 and the theme of "Sonder".

Executions and Deliverables: Increase reach and followers through organic social media, average +10% followers biweekly, total +50% MoM increase

​Projects: Data Analysis for Client and Influencer Campaigns Media Buy

Objectives: Gain +10% followers/ week through organic reach.

Executions/ Deliverables: Created new series to recap notable campaigns and the team; Organized feed layout & track performance; Designed post wireframes